Feel That Design!
In today’s world, young designers have a whole world of design to look at on the internet! Inspiration is available everywhere from sites like Behance, DeviantArt all the way to freely available design element sites like Freepik, Flaticon & many more.
This has made life simple for some designers but even if they buy the available graphics, they don’t always get it right!
Choosing the right kind of visual element is a huge task and it must be done in a way that SUITS the subject. Even then, elements that are apparently “suited” to the subject of your design don’t always work.
Imagine you were designing an invite for a baby shower and you chose pink instead of blue for a boy. These are just basic standards – boy blue/girl pink. But HOW do you choose a colour where there are no standards?
The answer is a simple word, “FEEL!”
Does this design FEEL good? The feel of the design is brought about by the choice of colours, graphics, images and fonts – not listed in order of importance!!!
How do YOU feel after looking at the design? Does it resonate with you positively? Does it compel you to keep looking at it or tweak your interest further? Switch to another window on your screen or look out of a real window for a few mins & then go back to your design.
When you see your design again, does it give you that sense of achievement?
If it gives you that FEEL it will most probably give the viewer something to think about.
Our design will be successful ONLY IF the viewer FEELS GOOD about it!
Young Designers, Better Design Paths!
Most young designers ask, “Why doesn’t my design look so good even after so many different tries?”
The first thing we learn as an artist/designer is to be patient. Especially when it comes to designs like Logos or things that are going to last a long time, designs take time.
That doesn’t mean hours and hours of looking at others’ work and wondering how it’s done!!!!
Take things to step by step.
Understand the basics first!
Why and what am I doing this design for?
What is the most important part of this communication?
What must I highlight and what must I have the viewer focus on.
As a graphics designer, YOU have the power to control what the viewer looks at first* and YOU have the *power to help that advertisement succeed.
Use that power to the fullest. Ask yourself whether you would like this design if you saw it done by someone else or would you criticise it?
Can you use this design in YOUR portfolio?
Is what you want to communicate first clear & obvious.
Here’s my favourite line in the design….
Good design is obvious,
Great design is transparent.
In this case transparent means, the viewer gets what the whole idea is in one glimpse! Or “sees right through your design” :).