Visual Influence on buyers has been the topic of many discussions in the past. Whether it’s on packaging design, internal branding of the store, display design or even beautiful models standing next to your new launch car models -
the VISUAL ATTRACTION DOES INFLUENCE BUYERS!
How many times have you bought something just because you like the packaging or the “shape of the bottle”?
You know that if it wasn’t that creative or visually appealing, you wouldn’t have bought it!
When you go into that shop you look around for something familiar AND most of the time something else catches your eye.
Whatever looks good, sells good!
What I am trying to get at here, is that when you decide to launch a new brand, product or service “package” it well and at the least make it LOOK attractive!
Diwali as a Visual
When I think about Diwali I think about the loud, colourful and visually appealing fireworks. I see the visually appealing fancy tasty gastronomical delights and I see the dazzling and sparkling dresses people wear with their bling. It’s all out there to SEE in Diwali.
Not just the Festival of Lights but the festive joy of seeing all things visually beautiful. Designs outside doorsteps, designs of lanterns, designs of various lights sparking in windows, doors and balconies.
To me, Diwali is ONE BIG DESIGN. And to my understanding that’s another reason why people like it so much! Bright colours, appealing designs, enthusiastic creations and more!
One can learn a lot from these Diwali visuals and make them into designs of your one.
Choose the colour scheme of a particular Diwali scene or a fireworks display or a colourful lantern and apply that to your design!
Don’t you think people will enjoy those designs, probably subconsciously, because somewhere it reminds them of Diwali?
It’s always good to see that your design is out there representing a brand whether startup or established. The fact that it is doing its job and serving it’s purpose is satisfying enough because only you as a designer knows HOW much effort, thought, attention, focus and dedication you have put into it!
The satisfaction of seeing it printed on cards, letter heads, on a diary or even on someone’s uniform keeps you encouraged to do more and design better.
Every design that succeeds is like a new baby born! Your new baby! And as it grows older, it starts blooming and attracting more n more attention, in turn inducing more n more viewers to buy, that satisfaction of success is YOURS!
Yes, it succeeded and now you can say “my design worked!” So? Most designs that get through to the media, “work” to some extent!
But as an artist or designer, deep down it’s the satisfaction of “design success” that keeps us going....
I recently got felicitated for a Entrepreneur’s logo I made. The client appreciation & how the client used it....to see its success, to see how it represented many entrepreneurs all together and how today it has become something which many people rely on, is just one of those feelings or things, _that money can’t buy!_
Artists are weird!
When you are an artist, you see a lot of things. The phrase, “Much more than meets the eye” has a whole different meaning to an artist or a trained designer.
We as artists are on OBSERVE MODE, 24/7 and we can’t help it. So if you catch an artist starring at you longer than normal, consider it s compliment!
We see that little change. We observe those wrinkles around the eyes. We notice those well maintained nails or we can spot where you missed a spot with your make up.
Design is present in everything around us and it affects us. As a designer, we need to keep ourselves in well decorated or shall we say visually inspiring surroundings.
That pattern created on a wet wiped floor. That light beam coming through a small window. The colours on a soap bubble or just that fact that a fogged glass becomes a calligraphy canvas for us are just a few examples of what artists will be drawn towards.
We live design. Everything for us is design.
Food on a plate. Milk twirling into our coffee. Alignment of parked vehicles. Arrangement of cushions on a sofa....! Everything!
So next time you see an artist/designer giving you tips on how to wear your shirt or tie your hair or maybe just tips on which shirt goes with which tie!!.... let us! We know what we are talking about and it might just make you look better!
How to design better
I remember when I was in art college, I used to start a design by telling myself that I’m going to do my best! And whatever I am about to create is going to be GOOD!
Self belief is definitely the first & the last step to better design!
But there is a thin line, between confidence and over confidence! I have met artists who are probably the only ones who appreciate their own art!!
So realistic self belief.... and then,
Thinking in the right direction is how you always have to start a design. Understanding the subject and what is expected, is more important than fancy colours, forms or sketches!
Maybe a chat with the client or the content writer to get your thoughts in line?
Finding the right kind of things which other good artists have done, is great inspiration. I repeat, the RIGHT kind of things. Sometimes just a google search won’t help you get the really good stuff!
3.Get inspired and visualise.
Visualising your design, once you have found the RIGHT inspiration will catapult you into the right direction and you will start making better design elements faster and easier. It’s always good to know that you are on the right track!
4.Sketch & Implement.
Put down your thoughts on paper as a sketch and then on the screen. See if what you have visualised CAN be actualised.
5.“Box it out”.
Most, if not all, design layouts can be represented with boxes. The image here, the text here... the logo here.
If your design contains text, that font needs to be CHOSEN! Yes, this _can _ take time unless you already know the type you want or need to use.
( _Need to_ only because it may be in the brand guidelines)
7.Blend. Brand. Balance.
What colour would you use to design a rock band website? How about a baby clothing poster?
Colours do half the work in first impressions!
Follow brand guidelines and balance the design with the golden point or aspect ratio rule!
8. Self Critic?
Your best critic is yourself. Stand up, move away. Look at your design from a distance. If anyone else had done _this _ design, would you say it’s good? Would you go, “wow!!” ??
If YES.... are you being honest? Or are you just tired or running out of time? :D
If NOT, good! What would you change? Go for it!
This last step is the _biggest secret_ to better design!
Feel that Design
In today’s world, young designers have a whole world of design to look at on the internet! Inspiration is available everywhere from sites like Behance, DeviantArt all the way to freely available design element sites like Freepik, Flaticon & many more.
This has made life simple for some designers but even if they buy the available graphics, they don’t always get it right!
Choosing the right kind of visual element is a huge task and it must be done in a way that SUITS the subject. Even then, elements which are apparently “suited” to the subject of your design don’t always work.
Imagine you were designing an invite for a baby shower and you chose pink instead of blue for a boy. These are just basic standards - boy blue / girl pink.
But HOW do you choose a colour where there are no standards?
The answer is a simple word, “FEEL!”
Does this design FEEL good? The feel of the design is brought about by the choice of colours, graphics, images and fonts - not listed in order of importance!!!
How do YOU feel after looking at the design? Does it resonate with you positively? Does it compel you to keep looking at it or tweak your interest further?
Switch to another window on your screen or look out of a real window for a few mins & then go back to your design.
When you see your design again, does it give you that sense of achievement?
If it gives you that FEEL it will most probably give the viewer something to think about.
Our design will be successful ONLY IF the viewer FEELS GOOD about it!
Young designers... better design path
Most young designers ask,
“Why doesn’t my design look so good even after so many different tries?”
The first thing we learn as an artist / designer is to be patient. Especially when it comes to designs like Logos or things which are going to last a long time, designs take time.
That doesn’t mean hours and hours of looking at others work and wondering how it’s done!!!!
Take things step by step.
Understand the basics first!
Why and what am I doing this design for?
What is the most important part of this communication?
What must I highlight and what must I have the viewer focus on.
As a graphics designer, YOU have the power to control what the viewer looks at first* and YOU have the *power to help that advertisement succeed.
Use that power to the fullest. Ask yourself whether you would like this design if you saw it done by someone else or would you criticise it?
Can you use this design in YOUR portfolio?
Is what you want to communicate first clear & obvious.
Here’s my favourite line in design....
Good design is obvious,
Great design is transparent.
In this case transparent means, the viewer gets what the whole idea is in one glimpse! Or “sees right through your design” :).
Why Typography is so important in Design
Good morning and a big hello to all those who have asked me to start putting my thoughts down.
Let me start off with one of my favourite topics - Typography in design.
Just like the very first thing we notice in a person (knowing or unknowingly) are his or her shoes, a good designer or anyone for that matter, notice the typography in a design.
Good typography gives solidarity and character to any design. A design which has a message & has the appropriate type set or font, can entirely change the class, attitude and genre of design!
Basically the typo enhances the "feel" of the design and makes it stand out.
Good designers who start looking for different fonts will develop a taste, and soon, an addiction to using appropriate font faces for their designs, logos, taglines, copy or heck even dummy text!
"I'm using the perfect font, I've adjusted the size and applied the appropriate colour, but my design still doesn't look professional and classy", is what I hear some designers say.
Well, let's look a bit closer!
Another hugely important factor is the character spacing! Something even the most experienced designers forget to adjust.
A lot of the times, just a simple adjustment on the spacing can bring about just the right amount of spice required in your design! Of course, you do need to make sure it's readable and looks right in your layout but it can also help you fit in that extra few words the content writer has given to you!!!