(Who When Where What Why)

Clients are a group of sports enthusiasts + entrepreneurs who wanted us to help create a brand for Triathlon in India. They wanted a concept-based design strategy for their brand idea.


We came up with the core concept of “YOU v/s YOU” for this sport based brand. This concept went on to become a popular sport realm theme and has been used by other sport brands as well. The inspirational angle to the Triathlon came out quite appealing.

Okay then what happened: We designed their logo and helped with the website. The brand personality was established by C3. Brand has been received well by target audience.