![](https://sp-ao.shortpixel.ai/client/q_glossy,ret_img,w_452,h_343/https://www.creator3.in/wp-content/uploads/2020/07/LOGO-14.jpg)
(Who When Where What Why)
Clients are a group of sports enthusiasts + entrepreneurs who wanted us to help create a brand for Triathlon in India. They wanted a concept-based design strategy for their brand idea.
![](https://sp-ao.shortpixel.ai/client/q_glossy,ret_img,w_665,h_527/https://www.creator3.in/wp-content/uploads/2020/07/01-9.jpg)
![](https://sp-ao.shortpixel.ai/client/q_glossy,ret_img,w_665,h_527/https://www.creator3.in/wp-content/uploads/2020/07/02-15.jpg)
(How)
We came up with the core concept of “YOU v/s YOU” for this sport based brand. This concept went on to become a popular sport realm theme and has been used by other sport brands as well. The inspirational angle to the Triathlon came out quite appealing.
Okay then what happened: We designed their logo and helped with the website. The brand personality was established by C3. Brand has been received well by target audience.
Website
![](https://sp-ao.shortpixel.ai/client/q_glossy,ret_img,w_967,h_2560/https://www.creator3.in/wp-content/uploads/2020/07/tritheos-Website-Homepage-scaled.jpg)