(Who When Where What Why)

A small, Pune – based technology business. Wanted an international level upgrade for their brand in order to succeed in the international markets they were trying to grab.


Understood what the brand stood for and proposed options and concepts that surrounded the attributes. A simile was built around the idea of Hummingbird as there were strong parallels connecting it with the brand. Another option was based on the Binary – Morse code concept. The Hummingbird promised a strong visual association with the brand.

Okay, then what happened The company began gaining foothold in the international markets with its new, strong, visually enhanced brand. we also helped them represent at international trade fairs, tech expos and exhibitions with exhibition branding designs and exhibit displays.