(Who When Where What Why)

Manufacturers and marketers of ergonomic office chairs/study chairs, looking for a brand revamp in the virtual as well as actual world. All this because the existing brand presence was being misinterpreted target audience thought they made bells not chairs. This was affecting sales.


Creator 3 gave Bluebell a new logo, rather an emblem with a chair to establish identity. Brand look and feel was upgraded using right colours. We gave them creative concepts for hoardings, social media campaigns (during the year-long design contract), helped with creatives for exhibitions and other promotional exercises.

Okay, then what happened: All this helped the misunderstandings to go away, for starters. Bluebell got a whopping 6 crore order just 4 months after we took over their branding, leading them on to triple their annual turnover. The new branding added class and enhanced visibility. The scientifically created ergonomic product of Bluebell got recognition and sold better.