Client is a lady entrepreneur. Before this brand, she had a small yet popular beauty salon business in a busy locality in Pune and many clients to boast of. The small-scale salon did good business by imparting personalised attention to the patrons and superlative quality of service. But the trajectory of all growing businesses takes them to think bigger – they wanted to upgrade to an exclusive wax service salon as there was a lacuna they spotted in the market for the same. Wished to cater to this niche. Wanted a branding and promotions solution for the same.
We at Creator 3 started with a thorough understanding of the business – the work, the clientele and the place where the promoters saw this new brand going. Who would it talk to? What was it meant to say? They wanted a chic looking brand for the new salon, much superior in appeal and look than their existing salon which was more of a local appeal business.
The research gave a few insights – the clients in this particular field of business are women with an aspirational mindset. Who doesn’t love a high-flying brand with a pricing that fits the pocket? The brand had to convey sophistication, yet a welcoming friendliness.
We began working on this new brand and came up with a unique brand language that transcended cultural differences in the client profile.
The distinct and international – appeal brand with an upmarket brand language – this is what we made them. When the first posters of the new salon were put up in the existing salon, the clients were bombarded with questions such as “Have you taken a franchise of this international chain salon” – this infused both them and us with a sense of pride. We did wall coverings, posters, stationery and reception area internal branding. Helped them advertise at multiple places – cinema hall (City Pride), gym and swimming pool (Solaris) and at a college (Symbiosis). We also created hoardings, posters etc. for them.
The business is hugely popular and successful. Now they have a few branches and the promoter’s daughter being a recently qualified designer handles design for them, following same brand language for them. The relations with us remain cordial and doors still open to each other, if the need to associate arise again.